10 Clean & Sustainable Beauty Brands to Add to Your Beauty Routine

10 Clean & Sustainable Beauty Brands to Add to Your Beauty Routine thumbnail

E-comm: Clean Beauty Roundup

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Prices are accurate as of publish time. Items are sold by the retailer, not E!. 

Now that we’re right in the middle of spring with summer not too far away, it’s the perfect time to give your beauty and skincare routine a bit of a refresh. Since April 22 is Earth Day, why not try incorporating more clean and sustainable beauty products into your routine?

Nowadays, there are so many beauty and skincare brands that are committed to being better for the environment. In fact, Sephora has made finding those brands a lot easier with a dedicated section for products that are both good for your skin and eco-friendly. You’ll notice that these products have a Clean + Planet Positive seal, which means they’re made without products that are known to be harmful and they also use responsible packaging, among other things. Products with Sephora’s Clean + Planet Positive seal are all great to add to your routine, but those aren’t the only ones. 

We’ve rounded up some clean and sustainable beauty brands that you should be on your radar. Check those out below.  

United & Free

The founders of United and Free and wanted to create a beauty brand that was good for your skin, hair and the planet. Their Softening Balm for Dry Skin and Hair is a multipurpose product that can treat dry skin and redness, soften stretch marks and scars and hydrate and soften dry hair. 


Merit is a beauty brand that specializes in minimalist beauty and creates products that are safe for the body, skin and planet. According to the brand, they’ve also aimed to eliminate the use of virgin material in their packaging as much as possible. One product worth trying is their Signature Lip Lightweight Lipstick which is a lipstick that basically feels like a lip balm. There are numerous shades to choose from, and it comes in recyclable packaging.


Saie is another beauty brand that has Sephora’s Clean + Planet Positive Beauty seal. They make a lot of really great products that you can easily apply when you’re on a time crunch, like their Dew Blush Liquid Cheek Blush that’ll brighten your skin and protect it from free-radicals and environmental damage.


ILIA is a beauty brand that works with Pact Collective to “recycle the hard-to-recycle.” Shoppers can mail in up to 10 empty beauty products per month from ILIA or any other brand, and Pact Collective will break it down responsibly so it doesn’t end up in a landfill. If you want to try the brand, we recommend the customer-fave Super Serum Skin Tint SPF 40 Foundation or the Multi-Stick Cream Blush + Lip Tint.


JVN has everything you need to keep your hair looking absolutely flawless, while using materials that are environmentally-friendly. If you’re looking for a product to try, get the Complete Hydrating Air Dry Hair Cream which will style, moisturize, tame frizz and protect your hair from UV damage. 

Want the latest and greatest deals and celebrity must-haves delivered straight to your inbox? Sign up for the Shop With E! newsletter!

Credit by : 10 Clean & Sustainable Beauty Brands to Add to Your Beauty Routine